Last updated: May 2026
This website is operated by Haensel AMS GmbH, Paul-Lincke-Ufer 42/43, 10999 Berlin, Germany, and Haensel AMS Inc., 57 W 57th St, New York, NY 10019, United States ("we," "us," "Haensel AMS"). For company details, see our Imprint.
When you visit haensel-ams.com, we collect:
a) Site usage data (automatic, via our first-party tracking system on ct.haensel-ams.com): page views, time on page, scroll events, viewport interactions (e.g., which sections you scroll into view), referrer URL, approximate location derived from IP, browser type, device type, and an anonymous session identifier.
b) Contact form data (only if you submit the form): your name, email address, company name, annual media spend range, and the message you write.
We do not collect special categories of personal data (health, religion, etc.) and we do not use the data for advertising profiling.
Site usage data is used to understand how visitors interact with our website so we can improve content, structure, and conversion. This includes core usage statistics such as page popularity, drop-off points, and engagement with key sections.
Contact form data is used solely to respond to your inquiry and to evaluate a potential business relationship.
Site usage data: Art. 6(1)(f) GDPR — legitimate interest in operating, securing, and improving our website. We use first-party tracking only, no cross-site tracking and no advertising profiles are built. You may object at any time (see "Your rights" below).
Contact form data: Art. 6(1)(b) GDPR — pre-contractual measures taken at your request when you submit the form.
Site usage data: aggregated analytics data is retained for up to 24 months. Raw event data is deleted or anonymized after 12 months.
Contact form data: retained for as long as needed to handle your inquiry and any resulting business relationship. If no engagement results, we delete or anonymize the inquiry after 24 months unless statutory retention obligations require longer.
Under the GDPR (and equivalent laws), you have the right to:
— Request access to the personal data we hold about you
— Request correction of inaccurate data
— Request deletion of your data
— Request restriction of processing
— Data portability
— Object to processing based on legitimate interest (including our analytics tracking)
— Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, email us at info at haensel dash ams dot com. We will respond within 30 days.
You have the right to lodge a complaint with a data protection supervisory authority. The competent authority for our German entity is the Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit).
Our first-party tracking system may use a small amount of browser storage (such as a session identifier) to recognize repeat visits within a session. This is limited to our own domain, used solely for the analytics purposes described above, and is not shared with any third party. No third-party advertising or marketing cookies are set by this website.
We do not engage in automated decision-making, including profiling, that has legal or similarly significant effects on you.
We may update this policy as our practices change. The "Last updated" date at the top reflects the most recent change.
For questions about this Privacy Policy or how we handle your data:
Email: info at haensel dash ams dot com